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Alphonse Mucha : “JOB Cigarette Papers” (1898)

Archival Inkjet on Matte Finish Fine Art Paper

The Ibis’s giclée process uses archival pigment inks on 100% cotton rag paper to achieve crisp detail and rich, lasting color. Unlike posters, they will not yellow with time, but will maintain their original quality for as long as you own them. If you are unhappy with your print for any reason, you are welcome to return it for a full refund.
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Proponents of the Art Nouveau movement of the late 1800s sought escape from the limitations of past traditions, and they achieved it by creating a new style. By applying this style to all forms of creativity, they hoped to eliminate the separation between art and craft. Alphonse Mucha did just that by treating the poster, humbly temporary and commercial, like a canvas. The JOB cigarette paper being advertised also represents literal escape. Despite Mucha’s use of an idealized female in this poster, respectable women of the nineteenth century did not smoke. This pleasure belonged to men, who could use it as an excuse to retreat into smoking rooms and the company of male friends.

(Text courtesy of the Minneapolis Institute of Art, CC BY 3.0).

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