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William Henry Bradley : “Victor Bicycles” (1896)

Archival Inkjet on Matte Finish Fine Art Paper

The Ibis’s giclée process uses archival pigment inks on 100% cotton rag paper to achieve crisp detail and rich, lasting color. Unlike posters, they will not yellow with time, but will maintain their original quality for as long as you own them. If you are unhappy with your print for any reason, you are welcome to return it for a full refund.
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William Henry Bradley’s Victor Bicycles is one of the iconic posters of golden age of the American bicycle, and of art nouveau more generally. A visual poem, gracefully balancing form and color, commercial graphics arts expert Jack Rennert describes it as one of Bradley’s very best designs, and therefore “one of the best American-designed posters ever.” The absence of spokes, he writes, “gives a feeling of lightness and airiness to the bicycle, and the entire design. The gentleman to the left, we may assume, is also on a bicycle, but it is not clear if he’s eying her or her Victor.”

The Overman Wheel Company was one of the first to embrace the modern “safety bicycle,” with its identical wheel construction. This more practical design led to an explosion in bike sales, peaking at 1,200,000 per year, but a proliferation of cheap imitations caused the company to fold in 1899, a victim of its own success.

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